Shopify Project
As part of the Google Digital Marketing & E-Commerce Career Certificate course, I created a mock Shopify store to practice setting up a functioning e-commerce page from scratch.
While this project was small in scale, it gave me hands-on experience with the platform and core e-commerce tasks.
The project included:
Renaming the store and optimizing the homepage meta description
Adding two product listings with multiple variants
Writing product descriptions that highlight features and benefits
Uploading product images with alt text for accessibility and SEO
Filling in inventory details, prices, SKUs, and variant info
Editing meta descriptions for product pages
I also took care to structure the listings for clarity, user experience, and search visibility. Since the store was created in a free trial environment, it is not live — but I’ve included screenshots below to demonstrate the setup and configurations.
As an added step beyond the course assignment, I also experimented with Shopify’s discount features to gain a better understanding of store promotions.
I've set up two discounts:
Free shipping on orders over €100, which applies automatically
20% off bath towels with a custom discount code
Feel free to check out my other projects below!