Email Marketing Project
As part of the Google Digital Marketing & E-Commerce Career Certificate course, I completed a multi-part email marketing project for a fictional home furnishing brand, Feels Like Home.
This simulation covered the full scope of a basic campaign — from setting goals and segmenting a customer list to crafting email content and analyzing campaign performance metrics.
The campaign's goal was to:
grow the email subscriber list by 12000 people by the end of September using paid and social media and introducing a referral program
increase the monthly email conversion rate to 7% by the end of November/within 6 months after the launch of the new product-line by targeting interested subscribers with email list segmentation.
Segmenting an email list
I manually segmented a small sample email list by behavioral and demographic characteristics, identifying target customers for the campaign’s email sequences. This helped simulate how segmentation supports tailored messaging and better engagement.
Writing email content
I've crafted the subject line of a welcome email...
...the body of a newsletter announcing the new product line of the imaginary company...
...and added a Call-to-action to a promotional email.
Analyzing Campaign Metrics
Using basic campaign metrics like open rate, click-through rate, and conversion rate, I analyzed performance data for the company's email sequences. Based on the data, I identified underperforming emails, and estimated when the campaign would meet its target KPIs based on current trends.
This project allowed me to apply core email marketing concepts — including segmentation, content creation, and basic data analysis — in a real-world scenario. While simulated, it reflects how I approach marketing challenges with clarity, empathy for the customer, and an analytical mindset.
Feel free to check out my other projects below!